McKinsey & Company and Salesforce have launched a new partnership to accelerate the adoption of trusted generative AI across sales, marketing, commerce, and service.

 

Salesforce customer relationship management (CRM) technology, such as Einstein and Data Cloud, will be combined with McKinsey's unique AI and data models, assets, and capability building capacity in this cooperation. McKinsey and Salesforce will collaborate to help businesses integrate relevant structured and unstructured data in order to improve customer buying experiences, increase sales efficiency, customize digital marketing campaigns, and minimize call resolution time.

 

Lareina Yee, Senior Partner, McKinsey & Company said: “Generative AI is a powerful catalyst for growth. But the promise of AI needs to be backed by built-for-growth technology and the operational muscle to fully realize the potential. Building on our strong alliance, we are collaborating with Salesforce on this critical front to bring our proprietary AI assets, data models and tech build/design capabilities to help our clients turn innovation into impact– all delivered together in Salesforce workflows.”

 

Clara Shih, CEO of Salesforce AI, said: “In today’s business landscape, adopting an AI-first approach rooted in trust and transparency isn't a choice, but a necessity to succeed. Salesforce and McKinsey are coming together to empower every company with the strategies and technologies needed to fully leverage generative AI across their organization to engage with customers in personalized ways, unlock new opportunities and achieve growth.”

 

The generative AI age is pushing the productivity frontier for economies and businesses across many industrial areas, particularly marketing and sales. According to recent McKinsey study, generative AI has the potential to unlock $4.4 trillion in worldwide productivity over the next few decades, as well as driving a 5-15 percent boost in overall marketing spending and a 3-5 percent improvement in sales productivity.