India's smart agriculture sector is thriving with advancements in sensors, drones, satellite imaging, and automated data collection. Traditional farming practices have evolved into precision agriculture, smart irrigation, and improved supply chain transparency over the past five years. Real-time data through QR code tracking and integrated platforms provides farmers with actionable insights and tailored advice, enhancing efficiency and resilience in agriculture. This progress positions India as a leader in smart agriculture. Yet, challenges such as high initial costs, limited skills, connectivity issues, and resistance to change still affect technology adoption. ICONCEPT'S NEOINT platform leads the smart agriculture and allied industries, harnessing AI, and advanced data analytics to elevate the brand's performances. The company's innovative technology enhances productivity, efficiency, and decision-making, seamlessly connecting brands with their ecosystem, channels, and farmers across the agro-industry worldwide.
ICONCEPT was founded with a visionary commitment to revolutionize agriculture through advanced technology. Over 16 years in the agricultural domain, including 7 years in SaaS product innovation and 5 years in commerciali-zation, ICONCEPT has transformed the industry. Their flagship platform, NEOINT, addresses the complex needs of smart agriculture, supporting over 15,000 field officers and managing over 1 million activities monthly. With over 10 million farmers profiled, the platform empowers data-driven decisions and drives significant value for partner companies. Serving 25+ clients across 15 countries, ICONCEPT has facilitated over INR 1 billion in loyalty redemptions, processed INR 85 billion in channel orders, and integrated 75,000 connected retailers. Their KPO team has managed 7 million calls while tracking over 500 million barcodes to ensure product authenticity and enhance data visibility across the agricultural sector.
ICONCEPT was founded with a visionary commitment to revolutionize agriculture through advanced technology. Over 16 years in the agricultural domain, including 7 years in SaaS product innovation and 5 years in commerciali-zation, ICONCEPT has transformed the industry. Their flagship platform, NEOINT, addresses the complex needs of smart agriculture, supporting over 15,000 field officers and managing over 1 million activities monthly. With over 10 million farmers profiled, the platform empowers data-driven decisions and drives significant value for partner companies. Serving 25+ clients across 15 countries, ICONCEPT has facilitated over INR 1 billion in loyalty redemptions, processed INR 85 billion in channel orders, and integrated 75,000 connected retailers. Their KPO team has managed 7 million calls while tracking over 500 million barcodes to ensure product authenticity and enhance data visibility across the agricultural sector.
Pioneering Intelligent Solutions for the Modern Agri Industry
ICONCEPT offers advanced digital platforms that streamline channel orders and inventory management through real-time tracking and ERP integration, optimizing stock levels and deliveries. Their mobile and web-based applications enhance field marketing by equipping agents with tools for data capture, crop health monitoring, and market intelligence, all supported by GPS-enabled route optimization. Additionally, the firm provides analytics and reporting tools for data-driven sales and marketing planning, along with loyalty program management solutions that track points, redemptions, and program effectiveness. "By integrating these solutions, the firm helps agrochemical companies improve supply chain efficiency, enhance field marketing productivity, and strengthen partner relationships," says Akshay Mallapuram.
ICONCEPT distinguishes itself with its integrated NEOINT platform, seamlessly merging CRM, DMS, market, and crop management into a comprehensive solution designed specifically for agribusinesses. This unified approach provides ICONCEPT with a significant competitive advantage, offering brands a compelling and distinctive value proposition. Leveraging cutting-edge technologies like GPS, GIS, and cloud-based systems, ICONCEPT ensures precise crop tracking, efficient data management, and transparent record-keeping. The company is renowned for its tailored advisory services and robust mobile applications, which facilitate on-site data capture with both online and offline capabilities. ICONCEPT's advanced R&D capabilities drive ongoing innovation, utilizing AI and big data analytics to pioneer smart agriculture technology.
The recent launch of the dynamic NEOCAMPAIGN platform further enhances brand value by engaging audiences while capturing their data through simple missed calls and crop-specific campaigns that effectively drive conversions. Additionally, ICONCEPT is developing the Agriculture Reasoning Intelligent System (ARIS), an AI-powered tool that provides farmers with tailored advice based on their farm's specific context. ARIS optimizes procurement strategies and strengthens farm-to-customer connections through digital platforms. This holistic approach ensures that ICONCEPT delivers superior solutions, addressing the unique challenges of the agricultural sector and creating substantial value for its clients.
ICONCEPT plans to introduce innovative technologies, such as a computer vision system for streamlined point-of-sale processes and an AI-driven Chabot for real-time sales insights. Furthermore, the firm aims to consolidate its solutions into a single platform, enhance its global market presence, and develop flexible, scalable pricing models to increase accessibility for all users.
ICONCEPT offers advanced digital platforms that streamline channel orders and inventory management through real-time tracking and ERP integration, optimizing stock levels and deliveries. Their mobile and web-based applications enhance field marketing by equipping agents with tools for data capture, crop health monitoring, and market intelligence, all supported by GPS-enabled route optimization. Additionally, the firm provides analytics and reporting tools for data-driven sales and marketing planning, along with loyalty program management solutions that track points, redemptions, and program effectiveness. "By integrating these solutions, the firm helps agrochemical companies improve supply chain efficiency, enhance field marketing productivity, and strengthen partner relationships," says Akshay Mallapuram.
ICONCEPT distinguishes itself with its integrated NEOINT platform, seamlessly merging CRM, DMS, market, and crop management into a comprehensive solution designed specifically for agribusinesses. This unified approach provides ICONCEPT with a significant competitive advantage, offering brands a compelling and distinctive value proposition. Leveraging cutting-edge technologies like GPS, GIS, and cloud-based systems, ICONCEPT ensures precise crop tracking, efficient data management, and transparent record-keeping. The company is renowned for its tailored advisory services and robust mobile applications, which facilitate on-site data capture with both online and offline capabilities. ICONCEPT's advanced R&D capabilities drive ongoing innovation, utilizing AI and big data analytics to pioneer smart agriculture technology.
The recent launch of the dynamic NEOCAMPAIGN platform further enhances brand value by engaging audiences while capturing their data through simple missed calls and crop-specific campaigns that effectively drive conversions. Additionally, ICONCEPT is developing the Agriculture Reasoning Intelligent System (ARIS), an AI-powered tool that provides farmers with tailored advice based on their farm's specific context. ARIS optimizes procurement strategies and strengthens farm-to-customer connections through digital platforms. This holistic approach ensures that ICONCEPT delivers superior solutions, addressing the unique challenges of the agricultural sector and creating substantial value for its clients.
ICONCEPT plans to introduce innovative technologies, such as a computer vision system for streamlined point-of-sale processes and an AI-driven Chabot for real-time sales insights. Furthermore, the firm aims to consolidate its solutions into a single platform, enhance its global market presence, and develop flexible, scalable pricing models to increase accessibility for all users.