Byju's biggest acquisition is becoming a major pain point for India's largest ed-tech startup

CIOReviewIndia Team | Wednesday, 25 November 2020, 05:02 IST

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Byju's biggest acquisition is becoming a major pain point for the India's largest ed-tech startup

In the midst of pandemic, when the rest of the Indian businesses were struggling to cope with the uncertainty caused by the COVID-19 outbreak, Byju’s which is the India largest ed-tech startup added a new vertical to its successful business.  

Speaking of which, WhiteHat Jr. was that promising company that had been acquired by Byju’s in August this uncertain year for USD 300 million.  

PK Jayadevan, a columnist at Moneycontrol said, “For instance, Unacademy has raised close to $200 million. Byju’s has raised $1.5 billion. Toppr has raised some $112 million. That is, WhiteHat Jr seems like a capital-efficient company on steroids.” WhiteHat Jr has been in the news for all the wrong reasons since the acquisition. 

However, it has been reported that the same acquisition has started becoming a pain point that might turn out problematic for the parent company.  It is said that WhiteHat Jr. was reportedly spending over Rs 15  crore on digital media ads, which is a very aggressive ad campaign. 

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