| |May 20198CIOReviewHow do we Digitally transform our business/company?A question that is often asked these days.The responses could be one or all of the below and these sound familiar too.- Let's add e-commerce as an additional sales channel- Let's have social media presence and start digital mar-keting- Improve IT Infrastructure, Technologies or Applica-tionsThe fact is that Digital Transformation is not about doing `anything different', rather doing things `differ-ently'. It is about bringing `Transformational'' change rather than being `Incremental'. Companies such as Uber, AirBnB, Netflix etc. are testimony of the transfor-mational change impact. Being digitized is not just an add-on; it's about fundamentally changing the way one thinks about the customer or way of doing business etc. It is about being data-driven and working with agility. Digitization would mean rethinking the complete business model or the way customer needs to be served. For example ­ a leading turbine company was earlier selling turbines and also providing downtime servicing as and when it happens. That was older business model. Now, this company has added IOT device in the turbine which on real time, feeds data of turbine's functioning and helps the company predict downtime and provide the servicing proactively. This is re-thinking the com-plete product. There is whole lot of service element be-ing added to the product, thanks to data. IN MY OPINIONDIGITAL MINDSET LEADING TO DIGITAL TRANSFORMATION By Chandan Khaitan, SVP & Head - Digital Transformation, E-commerce, and Technology, Walmart India Private Limited
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