| |January 201819CIOReview CXO INSIGHTSENTERPRISE CONTENT MANAGEMENT IN DIGITAL AGEBy Ajay Kumar Jha, Head, Device Technology at MTS - Sistema Shyam Teleservices LtdAjay has participated and contributed to various Global & National Telecom and ICT initiatives dealing with standards, national security and strategy on various technology and device. He is a technology executive with over 20 years of total IT/Telecommunications experience.e live in the era of Information Management and this world is all about Data AND Content, not Data OR Content. As an enterprise professional with strategic responsibilities, time is our most precious commodity. Wherein we want information both fast, and in crisp form.From Efficiency to Transformation The way people live and work with information is undergoing radical change while it itself continues to grow exponentially. Information today expands not just in volume, but variety. Arriving not only as documents and email, but chats, images, video, voice, blogs, scans, rich media and the list continues to grow. These new types and context for information, driven through rapidly evolving consumption and distribution channels like social and mobile, have created an enormous opportunity and challenge for businesses.It's a new information landscape, with entirely new economies of value. Organizations which learn to capitalize on this new landscape- from emerging media to cloud technologies will prosper. Those who fail by not being able to effectively govern their rapidly growing content, or rethink inflexible IT infrastructures will fall behind. When an organization leverages information to revolutionize how it competes and transform how it does business, it exhibits and depicts an information advantage.Data now grows in 3D By the virtue of social media and host of other related technologies tons and tons of information measured in GB/TB/PB is being produced on a daily basis. Much of this is unstructured and extraordinarily difficult to manage. All this lead to the birth of "Big Data" and its challenge, is to arrange and find meaning of this massive data information. This information is not only growing in sheer volume but also in richness and dispersion.As we are maturing to a paperless society, it does not make sense to print out records and physically handle them, most data now is digital. That's what the current digitalization aims for. ECM aka Enterprise Content Management involves lifecycle of event like information capture, manage, store, preserve, and deliver it back as and when needed.Evolution of Document Management System ECM technology has been around for decades, enabling businesses to effectively manage content for serving customers and employees better. It started as Document Management System (DMS) where various documents could W
< Page 9 | Page 11 >