| |May 202019ADTECH AND MARTECH TOGETHER TO CAPTURE THE TARGETED SEGMENTBy Anjani Kumar, Head-IT Staffing, Spectrum Talent ManagementCIO INSIGHTSn the year 1994, It took not more than 10 seconds for internet industry to forge the future of many by placing a banner online and commercializing the INTERNET into a revolutionary way. This is something old but yet new in this industry and helped us evolving with Adtech, a short form of Advertising Technology. While we are targeting potential customers, we don't know how to reach or to educate them on offered product or services. Our job is easy once we know our target customers and our marketing campaign will be focused towards the known mass of people. Getting potential customer with whom we can connect our brand is an important aspect as using salt in our food. Here comes the Adtech. Adtech facilitates Advertisers and publishers to create a strategy, setting up visuals and managing the brand & digital portfolio. Adtech played a role of innovator and disrupter in the market and changing the concept which is enabling us to analyze the first hand data of customers and speak to them in a much deeper fashion now. The data in Adtech and Martech is almost similar as we are talking about the customers and how to engage them by leveraging the data I
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