| | May 20208IN MY OPINIONramestore VR Studio and Relevant in association with Marriott created a unique teleportation experience using virtual reality. The Framestore VR Studio tested the limits of technology by creating a fully immersive travel experience for people. They went a step ahead from the classics and created an experiential campaign. Using sensors and triggers inside a telephone booth-like structure they changed our thinking of travel. They simulated a realistic experience of traveling to Hawaii and London. The tour involved a choice between 8 US cities and each session extended to 100 seconds. Though it wasn't actually as good as being there, it might help you decide on your future trips. It also helped Marriott position them as a quirky and forward-looking brand in the market. If you want more information, you can view the case study here. The biggest selling point of this campaign was that it provided a wholesome experience and went beyond a basic 360 video. The idea was successful enough for Marriott to launch its second VR campaign named "VRoom". In this campaign, they brought the joys of virtual travel to hotel residents. People could borrow a VR headset and explore different locations across the world from the room itself. FADTECH... THE NEXT BIG WAVE IN ADVERTISEMENTBy Amit Tiwari, VP Marketing, Havells India
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