| |July 201719CIOReviewhat's more difficult than building a kick-ass product? Its landing your first 10 customers; and what's even tougher than that? Landing that first customer. Building a product that is worthy of consumption is the BIG goal - any wide eyed startup listening? While there is no clear prescription in terms of how to achieve this, here are some pointers that may be worthwhile. And yes, I assume you have a great founding team, a great product idea and a working product to start with- now, the ingredients that will help us in our quest.Living the valuesFirst things first. Establish a set of Values, believe in it, live it. Yes, this sounds like a sermon, but it is the one thing that needs to be cast in stone before you think of anything else. It is vital that all of your customers have a consistent experience while dealing with you, your company, your executives and your sales force. Your employees must have a common set of policies that are consistent and fair. As leaders, you and the leadership team must have a mental marker that works as a guideline CXO INSIGHTSWBy Ajeya Motaganahalli, Director - Engineering Programs, NetApp IndiaWhat Startups Should Do To Land Their First Ten Customers
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