| | June 20184CIOReviewEditorialAccording to a MarketsandMarkets report, the customer experience management market is expected to be worth USD 16.91 Billion by 2022, growing at a CAGR of more than 23 percent. This growth is a testimony to the fact that if you are not in the business of helping your customers save their precious time, making their lives easier and better, you risk being disrupted by a newbie who will. Personalization is the best marketing investment one could make. Businesses are looking to leverage a deep understanding of customer preference, structured and unstructured customer data, conversations in and across all channels. Many executives are ready to launch predictive analytics projects so that they can better understand and anticipate what customers will do. However, recasting enterprises into a truly customer-driven culture is a very complex, challenging and slow process which requires lots of executive time and resources, a deep insight into customer journeys, and a strong focus on organizational change management. Today, most companies are seeing a bright future in the ability to interact with customers through multiple channels. For the companies to be successful in interacting with customers through multiple channels, they need to have unified customer experience management process for all channels. Historically organizations had individual clouds for their marketing and sales programs as a way to pull together data. But the customer journey is changing, and so is how companies manage the customer journey. The big push now is the customer experience cloud, which brings together things like customer data, digital experience, and personalization to create an efficient, modern way to manage interactions with customers. In this issue, CIOReview India presents to you `20 Most Promising CEM Solution Providers' who have proved their mettle with their innovative offerings. These companies pride themselves on keeping pace with the latest technological advancements in this domain. We hope this issue gives you helpful insight into this market landscape. Sudhakar SinghEditorsudhakar@cioreviewindia.comThe Paradigm Shift from Product-driven to Customer-driven VOL 6 · ISSUE 6-3 · JUNE 04, 2018 PublisherOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediCIOReviewGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Vimalraj MManjunathVetri VelCIOReviewEditorSudhakar SinghVisualizersAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103Printed and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Copyright © 2018 Bizprint Media Technologies Pvt Ltd, All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.NoidaTel 120 4639300Anitha TLakshmi GNazish HussainShaheen SaikiaSeena KennethSuchita GonsalvesVinisha PaivaSales & MarketingAmrit SinghRavi Kalgi Rohit RaghubanshiAmeet Kumar Sahoo
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