| |MAY 202119CXO INSIGHTSBy Subrato Bandhu, Regional Vice President, OutSystemsA business leader who is renowned for development of new businesses with unique concepts and acquiring skilled professionals for achieving business targets..THE RISE OF DEVELOPER-LED INNOVATION AND EVOLUTION IN 20212021 will see more technical collaboration between business and IT, with more diverse and open-minded developers being key in driving the next wave of business innovation.COVID 19 has impacted millions of businesses all over the world, including India causing hindrance not just in organisational growth but also flexibility and scalability. From companies scrambling to maintain business continuity to entire industries, having to rethink ways to how they can survive in this new normal, we had to learn the hard way that inflexibility and inadaptability effectively spelt an organisation's extinction. Today, the future of learning, e-classrooms and hospitality is very different from what it was pre pandemic. The major trends we are seeing in India, as a result of the pandemic, are greater demand for both IT services as businesses shift to remote working, as well as a greater focus on AI, ML and automation in healthcare, BFSI, hospitality, retail etc. to leverage them in the most efficient ways to support business growth.There is a lot of potential and marvels we can accomplish even in the face of adversity, with a year gone full of setbacks met and hardship faced. Most prominent, especially in the technology space, where developers proved to be the unsung heroes in stepping up to create innovative solutions and navigate the digital world alongside business leaders.COVID related business conditions will not last forever and when the fight to the top begins in full force in 2021, companies will have to ensure they are well-equipped to dominate the digital arena. The conversation has moved to `must have' instead of `good to have' now. This situation has increased spending in tech and digital transformation deals went up 30 percent as per a Nasscom and McKinsey report. The report also cites that tech natives and digital reinventors with revenue over $3 billion have driven 65 percent of the $ 6 trillion growth in market capitalization between January to July 2020. Subrato Bandhu, Regional Vice President
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