| | April 20214Managing customer relations has become a key dimension of business which if ignored can lead to stagnation of growth or even a downward spiral. The way a customer is dealt with is no longer just a determinant of brand reputation but a decisive factor in formulating future business strategies. CRM platforms today are achieving this feat by careful and intelligent analysis of customer interactions and data procured throughout customer lifecycles. With application of AI in the domain, there are AI-powered CRM platforms that are throwing light on real-time customer behaviors to offer insights on buying patterns and enable possible conversions. AI has the potential to help CRM automate laborious and long drawn out manual tasks, thus improving the productivity of employees. AI and Machine Learning combined with Natural Language Processing are enhancing conversational options presently available with CRM platforms. Chatbots, enabled by natural language processing and other artificial intelligence technologies, are one of the major use cases for how industry can use technology to respond to the change in customer behavior driven by the pandemic. In addition, today's CRM platforms are much more robust than previous iterations in terms of customer experience. With a CRM implemented, sales, marketing and customer service teams have a host of tools at their disposal that can empower CX initiatives. Many companies are using data generated from IoT solutions to enhance the customer experience, wherein they are tracking and serving their customers with IoT technologies in new and proactive ways that were previously unimaginable. Such multi-dimensional sphere is bound to attract innovators. In this issue, CIOReviewIndia brings to you the list of 10 Most Promising CRM Solution Providers who have made their mark in this domain with their technology acumen and industry expertise. These companies have kept abreast of the new technological advancements in this segment and have leveraged them to their full potential. We hope this issue gives you helpful insights into this market landscape.Sudhakar SinghEditorsudhakar@cioreviewindia.comCustomer at the Helm VOL 7 · ISSUE 11 - 2 · APRIL - 2021 | | November 20202Editorial PublisherOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine/or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReviewIndia No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Mohana KrishnanVetriveluEditorSudhakar SinghVisualizersAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103Sales & MarketingAmrit SinghIndranil ChakrabortyRavi Kalgi Subham SharmaNagendra KumarPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Copyright © 2021 Bizprint Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Janifha EvangelineLakshmi GNehaSamrat PradhanSuchita GonsalvesTeja BoncheruvuVaishnavi PradeepNoidaTel 120 4639300
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