| | MARCH 20204VOL 9 · ISSUE 1 - 6 · MARCH 02, 2020Printed and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2020 Bizprint Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.EditorialEngaging and retaining the customer has become of paramount importance. With the advent of new technologies, businesses are looking to transform the way they manage their customer relationship. By leveraging the power of artificial intelligence, Internet of Things, and other technologies, marketers can interact in meaningful, personal ways with customers in real time. However, creating and iterating on competitive marketing programs depends on their data analysis capabilities. Customers produce several data points across channels, but companies struggle to use that data across different functions. In order to deliver a smooth experience expected by customers, companies must collate data to come up with a single view of customer relationship. Hence, the sector is witnessing a growing movement towards a single-channel approach to CRM. Experts believe that different communication channels can be unified into a single piece of software with the capability to handle all channels. With time, companies are looking for new ways to analyze information from a growing customer base and are reshaping their customer service. Along with its growth, CRM continues to evolve. CRM platforms that employ artificial intelligence are driving predictive analytics, which is enhancing the capability of the CRM software to offer forecasts from the data collected. With AI-powered analytics, CRM tools can deliver real-time insights on customer behavior. They can identify buying patterns which can be turned into conversion opportunities. When applied in CRM, AI can create personalized automated assistance and automation can boost productivity by reducing the time consumed and obviating the tedious and repetitive work. CRM companies are increasingly adding new integrations for streamlined functionality in businesses, which in turn is improving productivity and enabling better use of data. In this issue, CIOReviewIndia brings to you the list of 10 Most Promising CRM Solution Providers who have made their mark in this domain with their technology acumen and industry expertise. These companies have kept abreast of the new technological advancements in this segment and have leveraged them to their full potential. We hope this issue gives you helpful insights into this market landscape. Sudhakar SinghEditorsudhakar@cioreviewindia.comData Driving CRM Strategies Office Editorial queries editor@cioreviewindia.comAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103NoidaTel 120 4639300 To subscribeVisit www.cioreviewindia.com/magazineor send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueSales & MarketingAmrit SinghAmeet KumarRohit RaghubanshiRavi KalgiAshok KumarGroup Art DirectorVirupakshi PattarVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamSuchita GonsalvesLakshmi GJanifha EvangelineTeja BoncheruvuSamrat PradhanCIOReviewIndiaNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Mohana KrishnanSiva SankarVisualizers PublisherEditorAlok ChaturvediSudhakar SinghAssistant EditorEmmanuel DasWHAT DO YOU WANT?Is it a logo or an identity people remember your brand by?Do you want a website or a way to sell your products?Are you desperate to have a presence on social media or a channel to communicate with your customers?What exactly do you want?WE SAY, IT'S NOT THE WHAT YOU SHOULD WORRY ABOUT. Email us and let's discuss the WHYs of your business. The WHAT comes later.www.outofbox.coIT'S THE WHY.THINK@OUTOFBOX.CO
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