| | October 20198INNOVATION IN THE REALM OF FOOD AND BEVERAGESBy Manuel Alcalá, VP Pan American Sales, SMurfit Kappa1.How has your IT operating model changed during the last five years?Nowadays, we think about IT from a business perspective. So, basically it must be aligned with a strategy that leads to serving our customers more effectively, act as a support service, enhance our service portfolio and contribute to accelerating our growth.The above means that we do not discuss IT as an isolated silo. One of the most meaningful examples is in the shopper marketing arena. By using advanced marketing tools, customers are supported and we are able to create the right experience for shoppers (their customers) and make their products and categories outstand through optimized packaging. Additionally, we have also used Business IT solutions and collaborative tools to achieve customer supply chain optimization and contribute to them having an iincreased mental and physical availability of their products.2. What do you think are the biggest obstacles that technologists face while working in an agile and outcomes based model?An outcomes based model needs integrated organizations with a holistic view that is willing to experiment. To be agile you cannot wait until you have every piece of data and information, so it is crucial to foster experimentation and departments' integration. For this we need to break the silos and allow people to fail.Manuel AlcaláIN MY OPINION
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