| | SEPTEMBER 20218he COVID-19 pandemic changed virtually everything, and it is the dawning of a new era for e-commerce companies. As per a recent report, India's e-commerce industry will grow 84 percent to $111 billion by 2024 as increased demand has been created by the pandemic. Containment measures introduced millions to the convenience of online shopping and prompted seasoned online shoppers to buy even more.The pandemic also marked a turning point for small and medium-sized businesses (SMB), especially those which swiftly adjusted to the new e-Commerce reality. In a recent survey of SMBs conducted by BizTechInsights on behalf of Zebra Technologies, nearly 70 percent of respondents said they experienced a significant increase in sales since the start of the COVID-19 pandemic ­ and they want to take advantage of this opportunity. Savvy supply chain companies are exploring new ways to improve operations and are keen to throw out antiquated business models that no longer apply. Forward-thinking industry leaders are embracing the following three fundamental strategies to help them thrive in the coming years: Optimizing the Space of WarehousesSay goodbye to yesterday's massive warehouses. Innovative operators are minimizing their warehouse square footage and maximizing the use of inventory space. Newly emerging warehouse automation technologies are IN MY OPINIONTHOW SMALL & MEDIUM-SIZED BUSINESSES ARE USING TECHNOLOGY DURING COVID-19By SubramaniamThiruppathi, Country Lead India & Sub- Continent, Zebra Technologies
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