| |September 20168CIOReviewOPINIONIN MYBy Vivekanand Venugopal, VP & GM - APAC, Hitachi Data SystemsHitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), is a provider of solutions for Enterprise Storage, Storage Virtualization, Storage Economics, Converged & Cloud Infrastructure, Content Mobility and Storage Management.Question 1: Storage solution providers are essential partners for some IT organizations and most companies are likely to employ the services of a data storage provider at one stage or another. State your opinion about this market opportunity.Disruptive technologies are experiencing strong sustained growth in the market today. Storage is providing prominence to these technologies and the way it is evolving it is consequently driving increased demand for storage products. With big data, cloud and machine learning becoming dominant, storage technologies often become automated and more complex.Hitachi Data Systems (HDS) has been best known for storage and IT infrastructure expertise, but our focus has been shifting to diversifying the product and solution portfolio. From being `just a storage company', we are expanding our proficiency in advanced data analytics, internet of things and connected intelligence. Hitachi Data Systems has always helped organizations to design, deploy and leverage economically superior storage architecture across datacentres, helping customers turn data into intelligence. We are the only IT vendor to address customer workload requirements from entry to mainframe with single storage software platform. Hitachi Data Systems is helping the enterprises locally and globally to align their IT with business requirements, using IT economics to drive greater value for the business. We are positioned to deliver business transformational solutions which are rooted to its core competencies, with a balance of world-class infrastructure and flexible and secure content solutions. Partnering with best companies in technology is our way to create innovative storage virtualization, management and data protection solution, which are customized to meet the demanding business needs.We also see a lot of opportunity in the government's Digital India and Smart Cities campaign, not just as a technology provider but more as a Social Innovation specialist. We see the next five years to be promising for us from a business standpoint.Enterprise Storage: Turning Data into Intelligence
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