| |April 201819CIOReviewhen we think of how much technology has helped us, it would baffle our minds to what heights it has reached today. Bringing digitization into this world has had its perks. To judge the true nature of technology is each individual's perception of it. Our lifestyle has changed for the better due to the increasing presence of digitization.This present era has primarily dedicated toward digitization of various sectors. We have covered banking, engineering, health care and now the gripping hands of technology have caught transport and Logistics. Several industries are racing fast, catching up to the accelerating evolutions taking place in the current digital environment. Specifically, one such industry or sector is the Logistic domain, which sees tremendous opportunities for a change in infrastructure, processes, operation and even transport.Logistics domain has gone through the various stages of metamorphosis from the medieval ages. Fast forward to the current period, here if we were to observe closely, we notice a number of inefficiencies. In Transport & Logistics, speed and timing have been crucial, apart from that the various sectors involved in the supply chain need complete optimization. To understand the need for change is to reinvent itself by opening the doors to Digital Transformation.The digitization of the Transport & Logistics domain can provide better Customer experiences by improving the efficiency, as a result, the profitability is eventually increased. For instance, the cab aggregators of today such as Ola and Uber gained an increased popularity. Why would we say this? Definitely, they realized the need for optimization and realized that digitization could be driven by the consumer needs. The intervention of online aggregators including car sharing or personal car rental app is bringing the old and worn out methods to a standstill, instead, their innovative solution has made transport aka. Transport an enjoyable journey.Similarly, let us take the shipping industry into account. Freight industry has battled mismanagement and dis-organization for years now. The coordination among the various department is usually not in sync. Bring technology into the frame, you will find yourself unraveling solutions making processes and individual activities easier to carry forward.Not to forget the gains we can receive from the "Startup Initiative" drive by the Digital India Forum, our esteemed Prime Minister Modi has been diligently working toward. Many small companies and startups have been benefited hugely. This must be the objective of several large-scale or small-scale industries to make the most of the Digital India campaign, allowing them to compete with established giants out there. Speaking from 20 years of experience in the Shipping industry, our shift to "digital platform" is a must. On a fundamental aspect, the digitization is disrupting the Logistics sector, helping in the reduction of in-competencies that are WDIGITAL TRANSFORMATION OF Transport & LogisticsCXO INSIGHTSBy Purnendu Shekhar, Founder, Cogoport20+ years of Global experience as a leader of leaders. Ex-Master Mariner who has molded his talents and strengths to build a fast growing, profitable organization. A thought leader who believes in his nurturing the skills of his Cogoport family to bring out a significant impact.Purnendu Shekhar
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