| | JULY 20238ESRI INDIA LAUNCHES ARCGIS BUSINESS ANALYSTEsri India, the country's leading location intelligence software and solutions provider, today announced the availability of ArcGIS Business Analyst, a location intelligence solution suite designed to aid organizations in making data driven smart decisions. Some of the target markets for this solution are banking and financial services companies, manufacturing organizations, retail chains, real estate companies, insurance, transportation and logistics, healthcare, hospitality, etc. All such organizations have business data that has a location component attached to it and using ArcGIS Business Analyst they can realize the full value of their data in decisions and gain a competitive advantage.ArcGIS Business Analyst for India will include a variety of location-based datasets, such as points of interest; road network; accurate boundaries at various levels like village, PIN codes, district, state, etc.; socio-economic and demographic data; and data available from Esri's Living Atlas. Live road traffic information will also be available. The solution can help in the identification of new markets, new sites for stores or outlets, understanding customers' preferences better and getting better visibility about competitors.Agendra Kumar, Managing Director, Esri India, said, "ArcGIS Business Analyst is a unique solution comprising data, maps, workflows, and infographics that will enable businesses to make smarter decisions. Using ArcGIS Business Analyst, businesses can gain invaluable insight into changing population, housing, demographics, consumer spending, competition, etc., and thus make more informed decisions for market planning, site selection, territory management and customer analysis. Such in-depth analysis will help them gain a competitive edge and improve operational efficiency".The power of location intelligence and analytics is being recognized all over the world. Data availability and sharing are now easier in India. With enabling policies like the National Geospatial Policy and the Geospatial Data Guidelines in place, the availability of geospatial data has improved. Being a leader in providing solutions based on geospatial technologies, Esri India has launched ArcGIS Business Analyst in India to enable Indian businesses optimally utilize Indian datasets for carrying out location-specific analysis and gain a competitive advantage. Microsoft will add artificial intelligence to its Viva suite of employee engagement tools "later this year," the company revealed.In July, the Redmond, Wash.-based company will also release its Viva Glint employee engagement data aggregator product. In the future, Glint will include a Copilot capability."With Copilot, Microsoft Viva takes advantage of next-generation AI to accelerate this new performance equation, where engagement and productivity together lead to better business outcomes and success," Microsoft 365 Corporate Vice President Kirk Koenigsbauer added.Viva's Copilot is based on the Microsoft 365 Copilot System, which combines large language models (LLMs) with Microsoft Graph data.Microsoft announced in March that Copilot, which is recognisable to programmers who use Microsoft's GitHub Copilot to help them finish lines of code, would soon be expanded to programmes such as Teams, Outlook, Word, Excel, and Power Platform.That same month, Microsoft released a closed preview of Security Copilot, which will use generative AI to combat threat actors.Kelly Yeh, president of Microsoft partner Phalanx Technology Group in Chantilly, Va., told that Microsoft AI capabilities have been a topic of conversation with customers captivated by generative AI programmes such as ChatGPT, which generates text and even code based on natural language queries, and Dall-E, which generates images based on the same types of queries. OpenAI, a Microsoft-backed company, created both programmes."People are really interested to hear about what Copilot's going to do," Yeh said. "It'd be cool for direct marketing campaigns and things like that ­ having like a chatbot give some metrics that you put on your website, or you embed a link into an email or something like that. Some sort of drip campaign to see what kind of questions it gets asked and then it can populate, `Hey, we're noticing an uptick in interest in this product line". INFOCUSMICROSOFT TO WIDEN COPILOT AI OFFERING TO VIVA
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