| | February 20188CIOReviewWHY MARKETERS NEED TO GO ALL- IN ON TECHNOLOGY IN 2018- A REPORTBy Vinod Harith, Founder CMO, CMO AxisHeadquartered in Chennai, CMO Axis is one of the pioneers of Marketing Process Outsourcing, a unique business model that makes organization's marketing costs variable, predictable and scalable. IN MY OPINION018 promises to be the year of marketing technology. Forrester predicts that Martech budgets will take center stage in 2018 with double digit growth. Gartner concurs: Martech spending is set to account for 22 percent of the marketing budgets, according to the 2017-2018 Gartner CMO Spend Survey. Apparently, brands realize that in order to deliver superior customer experience and business results, they will need to move past paying lip service and build a strong data-driven marketing practice. Going all-in on Martech enables marketing teams to innovate, accelerate, measure, fine-tune, and repeat processes over and over again - until they have perfected the formula for success. So where are global CMOs putting their technology investments in 2018?The role of CMOs is undergoing a radical shift with global heavyweights such as Coca Cola, Hershey's, Kelloggs and others consolidating marketing, strategy, and commercial responsibility into a 2
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