| |December 20178CIOReviewhe holiday shopping season is upon us. As online retailers continue to steal attention and revenue from brick and mortar stores, in-store retailers across the country are looking for new ways to leverage technology to maximize consumer interest in their brands and increase foot traffic. Of course, the ubiquity of mobile devices means getting people through the door is no longer good enough, as many connected customers are happy to cross-shop online while browsing the racks, constantly weighing their options and comparing prices before making a purchase. However, it's crucial to note that price isn't the only factor shoppers are taking into consideration. More than ever, technology has provided personalized online experiences that go beyond price and convenience, leaving traditional retailers struggling to take advantage of the holiday rush. TIN MY OPINIONTHE HOLIDAY SEASON ­ NO BETTER TIME TO WALK IN YOUR CUSTOMER'S SHOES!Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences delivered through the power of people and the Microsoft ecosystem.Jason HuntBy Jason Hunt, SVP & Digital Lead, Avanade
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