| |JUNE 20229ing, you're falling behind. Some of the key benefits of digital transformation are,· Increases Productivity while Reducing Labour Costs: Using technology to work more efficiently is one of the most impactful ways to transform your business. · Improves the Customer Experience: Techy customers want a great experience through multiple touchpoints like mobile apps, social media, email, live chat, and oth-ers. Digital transformations are the driving force behind improved customer experiences.· Drives Innovation, Keeping you Ahead of your Com-petition: Your competitors are looking into digital trans-formation regardless of whether or not you are. Simple Examples of Digital Changeovers around us-In prevailing pandemic age, lockdown and social dis-tancing started; it was digital transformation ­ and the IT departments that carried out the work ­ that helped businesses carry on functioning as normally as possible in the most challenging of conditions. CIOs and their IT teams had to spin-up technology solutions to the challeng-es that their businesses faced overnight. Digital transfor-mation strategies were fast-forwarded at breakneck speed. Executive teams, that might once have hesitated over the implementation of a multi-year investment in video-con-ferencing and collaborative technologies, tasked their IT departments with establishing remote-working strategies in days or even hours. So to conclude, digital transforma-tion is pivotal to business transformation. It's a transforma-tion that's being driven by the basic desire to make work better for everyone, from employees to customers. Digi-tal innovations in marketing, sales, and service built closer customer relationships and empower employees across all industries.Job FunctionDigital TransformationSalesSpreadsheets to a Cloud CRMHRIn-person training to online e-learning.Customer supportCall support centre to online knowledge bases and self-support portals.IndustryDigital TransformationHealthcareVirtual visits, telemedicine, and patient portalsHospitalityOnline check-in, amenity booking toolsInsuranceVirtual quotes and online claims processRetailLoyalty cards, e-Commerce stores
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