| |November 201619CIOReviewConstruction chemical industry, being a highly technical and innovative driven industry, requires investments in technology and R&DGreen Rating for Integrated Habitat Assessment, popularly known as GRIHA, is an independent platform for interaction on scientific and administrative issues related to sustainable habitats in India. It was founded by The Energy and Resources Institute (TERI) with support from Ministry of New and Renewable Energy (MNRE).The U.S. Green Building Council is committed to creating environment-friendly buildings and healthier spaces for people. Among their many initiatives is LEED, a globally recognized green building certification program. It stands for Leadership in Energy & Environmental Design. LEED identifies the best-in-class building strategies and practices.The Indian Green Building Council that was formed in 2001. The main objective was to promote sustainability and facilitate India to be one of the global leaders in the sustainable built environment by 2025. Among the many services the council offers are development of new green building rating programmes, certification services and green building training programmes.The Bureau of Energy Efficiency (BEE) was set up in 2002 by the Indian government to help in developing policies and strategies that aim at making the economy energy-efficient. Subsequently, the Ministry of Power launched the Energy Conservation Building Code (ECBC) in 2007 to promote energy-efficiency in the building sector.Technology & its RoleConstruction chemical industry, being a highly technical and inno-vative driven industry, requires in-vestments in technology and R&D. Investment in technology is not a one-time investment but rather a necessary continuous process that needs to be initiated on regular basis to ensure that the business remains competitive. Therefore, our com-pany has been making huge periodic investments to improve operational efficiency and serve customers bet-ter. Our manufacturing processes are highly streamlined and planned. The usage of latest technologies en-sures that although the costs of raw materials and associated expenditure keep rising, the impact is minimal thereby ensuring that we don't have to burden customers with further price rise. For construction indus-try, we offer multiple products such as Dr Fixit Dampguard, Dr Fixit Krystalline, Dr Fixit Safeguard, Dr Fixit Powder Waterproof, Dr Fixit Pidiproof LW+, Dr Fixit Roofseal, Dr Fixit Flexshield, Dr Fixit Con-crete Super Bond, Dr Fixit Epoxy Injection Grout, Dr Fixit Raincoat, Dr Fixit Heatshield, Dr Fixit New-coat, Dr Fixit Pidicrete, Roff Glass Tile Adhesive, Roff New Construc-tion Tile Adhesive, Roff Plymaster, Roff Rainbow Tile Mate etc. Our products are of top-notch qual-ity and assist during various con-struction activities such as roofing, waterproofing, tiling, etc. It is only due to the high performance of our products that they are widely utilised and preferred in comparison to other competing brands.The demands of the industry are continuously changing and the key to remaining successful would be to predict and adapt with the change. Over the years we have grown to understand the needs and the requirements of the changing demands of the customers. It is only due to high performance of our products that they are widely utilized and preferred in comparison to other competing brands. However, with the updating of latest technologies, Pidilite has showcased significant growth over the last five years. The presence of multiple construction chemical companies in the market has led to intense competition with Pidilite facing significantly increased market growth.
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