| |November 20168CIOReviewIN MY OPINIONhe Internet has indeed transformed human life for good, and the process is far from over. At this point in time, it is impossible to anticipate in how many ways it will make our lives even more interesting, fruitful and productive. One of the most important domains that the Internet has impacted is the business world. Internet marketing has become by far the most effective channel to drive consumption, challenging every other known route of grabbing the attention of buyers. Obviously, the real estate sector could not lag far behind in the race to harness the power of the Internet. TBy Ashwinder Raj Singh, CEO ­ Residential Services, JLL IndiaHow the Internet Works In Real Estate Marketing There is no doubt that the Internet is immensely helpful in generating business, and real estate is no exception. Some of the most important advantages it offers are: 1. It provides access to a massive potential clientele2. It is by far the most cost-effective real estate marketing tool3. It allows developers and brokers to communicate faster and more efficiently with prospective buyers. A lot of the information pertinent to a project can be posted online, and inquiries originating from the builder's website or via online listings can be immediately attended to via email and online chatsMore recently, developers have actually begun to sell homes online. With the help of three-dimensional imagery and virtual tours, they are attempting to interest buyers and persuade them to purchase homes online. By doing so, they are labouring under the assumption that real estate buyers will respond to the same impulse triggers that persuade them to buy consumer durables online.Testified with 18 years of leadership experience in the Real Estate, Banking and Financial Services Industry, Ashwinder Raj Singh is vastly recognized as an Ecommerce pioneer in India's Real Estate Sector and his competitive edge lies in Online & Offline Multi-Channel Synergy & Integration. As CEO-Residential Services at JLL India, Ashwinder's strength lies in building scale and distribution while augmenting residential transaction closures across India and abroad. Ashwinder has led large sales, marketing and product teams and his forte lies particularly in managing complex P&L's.Real Estate Sales ­ A Blend of Technology and Offline Research
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