| | AUGUST 20164CIOReviewEditorialEditorialWe are quickly drawing closer a spot where mobile innovation will offer retailers a channel that will make an impeccable cooperative energy between payments, marketing, advertising and loyalty. The cell phone is progressively turning into a fundamental part of the client's shopping venture. Bluetooth Low Energy (BLE) Beacons, NFC and QR codes are the most recent innovations on offer to retailers, giving a chance to draw in with clients by means of their smartphone. Versatile payment devices, for example, Apple Pay are as of now utilizing this kind of development in spite of the moderate buyer uptake of this innovation, the smarter retailer will look past beyond vanilla mobile payment technologies. Retail digital marketing for a long time focused on CRM analytics to decipher consumer behavior and provide personalization services. The digital team of enterprises has now transformed into an entity that also has the knack to learn and deploy key IT functions which includes data driven analysis. However the functioning of the IT team is still indispensable to the smooth workflow of the organization. It is now on the retailers to transform analytical correlations into actionable intelligence which in turn can help in making better decisions. Retail businesses are on course to gather an ever increasing and diverse amount of data which can be attributed to an explosion of readily available infrastructure for capturing and analyzing data. Solutions that utilize this aspect and deliver the same through secure clouds will be at lower entry costs and good flexibilities with regard to storage and platform options. Hence the bottom line lies in the fact that analytics platforms can be deployable in less than a few minutes as opposed to days or weeks. The retail chain can transform into a data driven powerhouse capable of deploying value based decisions by leveraging automation solutions. Additionally the connection of devices to networking systems is now slowly turning device centric computing into an ecosystem of connected engine which are thoroughly interconnected and apt for decision making that aid in improvising automational efficiencies and hasten the push for innovation in self healing systems. Thus, in retail, the possibilities are endless. However, a lack of industry standards has show us the difficulty in determining where to start hence limiting IOT in the retail space. Do let us know what you think,Vignesh AnantharajManaging Editorvignesh@cioreviewindia.comTransforming Retail Solutions PublisherEditor-in-ChiefManaging EditorOfficeCover price is Rs 150 per issueAshok KumarVirupakshi PattarSales & MarketingAmrit SinghKiran Kumar HLRavi KalgiAlok ChaturvediPradeep ShankarVignesh AnantharajCIOReviewSr. VisualizerVisualizerGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamChitra MishraEmmanuel Christi DasGurveen ChahalRose Mary CIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017MaitreyeeCIOReviewVOL 4 · ISSUE 3-2 · AUGUST 09 - 2016Vignesh KarthigaisamySivasankar Editorial queries editor@cioreviewindia.comAdvertising queriessales@cioreviewindia.comBangaloreTel 080 43112203DelhiTel 011 45992100 To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comPrinted and published by Alok Chaturvedi on Behalf of SiliconMedia Technologies Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Editor Pradeep ShankarCopyright © 2016 SiliconMedia Technologies Pvt. Ltd., All rights reserved. Re-production in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.
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