| | March 20214Technology is empowering sales to become more efficient and optimize its tasks. The intent of adoption is to allow sales force to focus acutely on its core function. With innovative technologies such as data analytics and automation remaining key to customer loyalty and engagement, it is clear that sales and marketing teams need to work together to better understand their audience, what products and services they want, and how best to sell to them. It is going to transform their role, making it less about striking a deal, and more about building a relationship, providing insight and sharing accountability with customers.A recent Forrester report predicts that in 2021, B2B sellers and sales leaders will continue to evolve their methods and strategies in the face of pandemic-related challenges: 40 percent of B2B reps plan to modify their tactics to adapt to remote selling activities, and 57 percent of B2B sales leaders plan to make deeper investments in tools with Al and automation.Sales automation is not really a trend, but rather a necessity you must implement for your business workflow to maintain a competitive advantage. It allows you to spend more time coming up with creative ways to sell your products and to personalise your offers better because all the routine tasks are delegated to dedicated software. In 2021, we are also going to see the start of cross-channel dashboards.Seamless integration involving chat, telephone, email, and societal networking channels will continue to keep the staff from wasting time trying to discover relevant information. Thus, by being better informed, sales personnel will be able to make better decisions. In this issue, CIOReviewIndia brings to you the list of 20 Most Promising Sales Tech Solution Providers who have made their mark in this domain with their technology acumen and industry expertise. These companies have kept abreast of the new technological advancements in this segment and have leveraged them to their full potential.We hope this issue gives you helpful insights into this market landscapeSudhakar SinghManaging Editorsudhakar@cioreviewindia.comEmpowering the Sales Force VOL 9 · ISSUE 3 - 1 · MARCH - 2021 PublisherOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine/or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReviewIndia No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Mohana KrishnanKarthikManaging EditorSudhakar SinghVisualizersAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103Sales & MarketingAmrit SinghIndranil ChakrabortyRavi Kalgi Rohit RaghubanshiNagendra KumarPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Copyright © 2021 Bizprint Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Janifha EvangelineAnitha TSuchita GonsalvesSamrat PradhanRajan SarmaNoidaTel 120 4639300Editorial
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