| |May 20194CIOReviewEditorialSalesforce, the market leader in CRM technology is responding fast to the paradigm shift that is underway from Customer Relationship Management to Customer Experience Management. Pitted against competitors such as Oracle, SAP, Zendesk and others, Salesforce is integrating CX with CRM. Salesforce CX-enabling tools are going to be one of the major focus areas for the company in the near future, as will Salesforce integrations that make customer data move more fluidly between its clouds. Salesforce acquired MuleSoft last year fuelling concerns over the value that it would add to its CX technology ecosystem. The company laid the concerns to rest in September 2018 at Salesforce Dreamforce by unveiling Salesforce Customer 360, an integration platform that would strive to unify customer data for Salesforce customers across all clouds and offer a full window into customer activity with sales, support and marketing teams. In the case of marketing where there are numerous things to manage, new Salesforce rollouts have made them better. The advanced attribution and navigation analytics is another growing trend in Salesforce technology. The out-of-the-box options for multi-touch campaign influence have been extended, namely customizable campaign influence and B2B Marketing Analytics. Add to it the AI Analytics built in the Salesforce CRM that is driven by the advanced machine learning, predictive analytics, natural language processing, and smart data discovery. Salesforce AI is expected to help map data, and create a single repository for a customer's data when previously there may have been competing or even conflicting entries. Staying abreast of all these advancements, Salesforce partners are helping organizations transform their business. In this issue, CIOReview India brings to you a list of 20 Most Promising Salesforce Solution Providers who have proved their mettle in this domain with their innovative approach. These companies pride themselves on keeping pace with the latest technological advancements in this domain. We hope this issue gives you helpful insight into this market landscape. Sudhakar SinghEditorsudhakar@cioreviewindia.comSalesforce Leads the Evolution of CRM VOL 7 · ISSUE 4 - 3 · MAY, 2019 PublisherOffice Editorial queries editor@cioreviewindia.com To subscribeVisit www.cioreviewindia.com/magazine-in or send email to: subscription@cioreviewindia.comCover price is Rs 150 per issueAshok KumarVirupakshi PattarAlok ChaturvediCIOReviewGroup Art DirectorVP - Sales & MarketingMagendran PerumalCirculation ManagerEditorial TeamCIOReview No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017ManjunathSiva SankarCIOReviewEditorSudhakar SinghVisualizersAdvertising queriessales@cioreviewindia.comBangaloreTel 080 46441103Sales & MarketingAmrit SinghIndranil ChakrabortyRavi Kalgi Rohit RaghubanshiAmeet Kumar SahooPrinted and published by Alok Chaturvedi on Behalf of Bizprint Media Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017. Copyright © 2019 Bizprint Media Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Chitra MishraEmmanuel Christi DasLakshmi GNazish HussainRachana ShekarSuchita GonsalvesVinisha PaivaNoidaTel 120 4639300
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