| | October 20188CIOReviewTIN MY OPINIONMAKING YOUR TRAVEL ORGANISATION RESILIENT FOR CHALLENGES By Anshul Goswami, Head of Technology Center, AirAsia he travel industry has come a long way in the last few years. More and more travel organizations are be-coming technology companies to participate better in the customer life however they are faced with numerous challenges. Some of the major challenges are:· How to improve revenue while reducing average fare (e.g. in the case of airlines)· How to be ahead of the curve from competition and provide an in-dustry-leading user experience· How to blend innovation (IP creation) with organization priorities· How to engage the team, keep them trained & motivated to deliver next-generation solutionsOrganisations are going back to the drawing board and trying to figure out what can be done to ad-dress these challenges. The good news is that technol-ogy is out there. Now it is a matter of leveraging these technologies to build the right solutions to meet customer aspiration.Technology is opening new vistas for the travel sector. Organisations that are prepared to adopt technolo-gies to build the right solutions to reach out to customer's aspirations are going to be the leaders. The question travel organizations need to ask themselves is whether they are prepared for top technologies trends or not.Delivery vs Innovation:Many organizations are still playing catch up game to build solu-
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