| |August 20199on a particular shelf or product, what kind of signage attracts more customers, discounts or attractive bright colours etc. All such analysis is now feasible; thanks to Video Analytics. This provides invaluable insights related to optimal product placements, staff allocation, peak shop times etc.Facial recognition -Though Facial recognition is almost taken for granted nowadays, it provides the unique ability to quickly identify an individual by checking for distinct characteristics against the private or public databases. This helps to quickly locate individuals from among thousands of faces in the crowd. Think about a lost child in a crowded fair or a wanted criminal trying to hide in the crowd at airport/railway station or simply a hotel alerting its staff to the entry of a VIP guest. This is bound to bring a paradigm shift in visitor management and attendance systems as well.Yet another advanced concept related to facial recognition that is gaining traction is Micro Expression Analysis. Correctly understanding our facial expressions, communicate not only our emotions but also actions which are most likely to follow. Facial expressions like Happy, Sad, Surprised, Angry etc. form the basis of Micro Expression Analysis. Video analytics can be achieved based on data curation, sentiment analysis, and other advanced solutions. This could help a lot in areas of Law-enforcement, controlling crime etc.Vehicle management -Video Analytics could help immensely in terms of classifying Vehicles and aid not only in monitoring but also controlling traffic. Cameras near traffic crossings can detect traffic violation in real time (e.g. crossing on red light, going over stop line etc.) and coupled with license plate recognition technologies directly raise a challan to the offending vehicle owner based on the registered address. One of the major benefits of video analytics is to have conclusive, irrefutable proof.Crowd Management -You can get a nearly accurate count of people attending an event or present in a specific area at a given point in time. This can help immensely towards planning for better crowd management, anticipating security personnel needs and pro-actively managing big events.The increasing usage of Video Analytics is also accompanied with the evolution of Edge analytics. Which provide a lot of basic functions on the edge i.e. in the camera hardware itself. Though it means faster analytics and lesser dependency on the software/server for generating actionable results, it does make upgrades more difficult since the hardware needs to be replaced.The Video Analytics market size is estimated to grow from USD 1.69 Billion in 2016 to USD 4.23 Billion by 2021, at an estimated CAGR of 20.2 percent from 2016 to 2021 (Markets and Markets 2016 report on global analytics market). Video Analytics could help immensely in terms of classifying Vehicles and aid not only in monitoring but also controlling traffic
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