TBS and BT have formed a five-year strategic collaboration to bring together each company's worldwide media network teams, uniting their huge
network infrastructure and localized knowledge. TBS' global reach will be increased by 50%, and its client base will be expanded to more than 170 broadcast and media organizations globally.
As part of the deal, customers of both TBS and BT will have access to the best unified operations of the two Global Media Networks via a product offering headed up by Telstra, including key Asia-Pacific regions with India, Malaysia, and Hong Kong, and other countries, as per prnewswire.
Telstra's high-capacity media networks will benefit customers by increasing the reach and dissemination of their content. This will be aided by a larger local workforce in APAC as well as access to a bigger portfolio of TBS goods and services, including as field services, special events teams, and broadcast operations centers in Sydney, Melbourne, Hong Kong, London, and Pittsburgh.
Customers of Telstra and BT will continue to have access to the same high-quality media distribution service, with the added benefit of increasing the worldwide reach and exposure of their content.
"Our priority at TBS is to offer a world-class global content delivery service for our customers, including the largest
distribution network with the most flexibility and options for organisations to connect to the world," said Karen Clark, Head of APAC at Telstra Broadcast Services.
"We're continuing to see rapid growth in content demand and ongoing evolution in
technology and distribution channels in response to changing consumer behaviour. The focus of TBS and BT's teams and operations on the right customer outcome will ensure our customers have the very best partner to respond to the fast-changing broadcast environment and help them optimise their operations and reach global audiences."
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