Chartbeat acquires Lineup Systems and Tubular Labs

CIOTechOutlook Team | Friday, 03 March 2023, 06:38 IST

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Lineup Systems, an advertising and subscription revenue management software platform, and Tubular Labs, a social video measurement and intelligence software platform, have been acquired by Chartbeat, a leading content analytics software platform backed by Cuadrilla Capital, LLC ("Cuadrilla"), a leading enterprise software investment firm. The deal's financial details weren't made public.
 
In addition to providing content management, audience management, and revenue management solutions for 1000+ organisations in 70 countries, including CNN, The New York Times, the BBC, Buzzfeed, Vox Media, ESPN, Gatehouse Media, NewsCorp, Hearst, Disney, and Warner Bros. Discovery, the combination of Chartbeat, Lineup, and Tubular creates an end-to-end media operations software platform. The SaaS platform of the combined company tracks and analyses real-time content consumption across all digital properties, including text, headlines, images, and videos, in order to foster audience engagement and loyalty, guide editorial judgement, and quicken the growth of advertising and subscription revenue.
 
"Our goal at Chartbeat is to help our partners grow reach and revenue so that their content can connect with a broad audience," said John Saroff, CEO at Chartbeat. "To date, media software has been siloed into one group of tools for 'editorial' and another for 'revenue'. Our clients increasingly tell us that the silos are collapsing, and teams are working together on a singular goal. These teams need to deeply understand reach, engagement and impact. Adding Lineup and Tubular to the Chartbeat toolkit fully equips our clients' teams to answer every part of the reader journey. We're excited to help our clients reach more readers and grow their business."
 
"Chartbeat is shaping the future of media operations, integrating complementary technology platforms that empower digital publishers to innovate and grow," said Jonah Sulak and Vikram Abraham, Co-Founders and Managing Partners at Cuadrilla. "Our investment, which brings together three leaders in the media software market, reflects our conviction in transforming this industry by delivering a system of engagement that translates content viewership into engaged audiences into optimized advertising & subscription revenues. John and his team have done an exceptional job leading Chartbeat, and we look forward to supporting them in this next phase of growth."
 
"This is an exciting milestone for Chartbeat as the acquisitions of Lineup and Tubular further broaden the company's capabilities and addressable markets and support its strategic goal of defining the media operations software market," said Eric Hinkle, Operating Partner at Cuadrilla. "The additions of Lineup and Tubular extend Chartbeat's ability to provide best-in-class software solutions and deliver even greater value to digital publishers. We look forward to supporting John and the Chartbeat management team as they drive innovation in the industry and accelerate organic growth."
 
Chartbeat and Cuadrilla received legal and financial advice from Massumi + Consoli LLP and Lincoln International, respectively. Lineup was advised financially by Pagemill Partners, the technology M&A advisory division of Kroll, and legally by DLA Piper. AGC Partners served as Tubular's finance advisor, while Fenwick served as its legal counsel.
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