'Cloud For Retail' Service Introduced By Microsoft

CIOReviewIndia Team | Thursday, 14 January 2021, 09:01 IST

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With retailers forging digital solution embracement for helping in the better understanding of their customers and delivering an agile and resilient supply chain, Microsoft introduces the private preview of “Cloud for Retail”.

Microsoft Cloud for Retail aims in connecting the experiences across the end-to-end shopper journey with integrated and intelligence capabilities.

Shelley Bransten, Corporate Vice President, WW Retail and Consumer Goods Industry, says, "By bringing together disparate data sources across the retail value chain, we will enable retailers to realise the true value of their data by enriching core business processes and turning data into actionable insights.”

The retail-specific cloud service will revolve around driving accelerated time for value by unlocking the power of Microsoft Azure, Microsoft Power Platform, Microsoft 365, Microsoft Dynamics 365 and Microsoft Advertising.

Shelley Bransten  said, "Our rich partner ecosystem will extend the value of the platform with retail-specific solutions to address the industry's most urgent challenges, and future-proofing retail organisations to proactively be ready for what's next."

Microsoft said that it is designing Microsoft Cloud for Retail to offer customers the flexibility in adoption of the capabilities according to their requirements for addressing their most pressing business requisites.

Bransten added, "If 2020 taught us anything, it was that no business is resilient to everything. But those that had laid their digital tracks early were better positioned to recover, and in some cases, even speed ahead."

Highlighting a fact, one retail expert said, that they witnessed a 10-year evolutionary leap toward digital in retailing.

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