India Pushes Tech Manufacturing with MeitY-Brandworks Partnership

CIOTechOutlook Team | Monday, 03 March 2025, 03:21 IST

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Amidst growing hopes for future innovations in rechargeable battery technologies, the Ministry of Electronics and Information Technology (MeitY) has signed an MoU with one of the respected companies in the electronics manufacturing sector Brandworks' Technologies Pvt Ltd. Thus, this partnership enhances Brandworks' role in tech-driven manufacture ng and aligns with India’s vision to become a global hub for advanced electronics production.

It will bring in a lot of innovation, such as lithium-ion battery technologies, which have become a key energy source for consumer electronics, EVs, data centers, and power plants. Under this cooperation, Brandworks intends to leverage its in-house R&D strengths and its experience in Design for Manufacture and Assembly, in the light-weight, low-cost, high-performance batteries; in consonance with India's intent, along the lines of Make in India and Atmanirbhar Bharat campaigns, of self-sufficiency and technological sovereignty.

A few of the key projects envisaged includes research towards batteries with higher energy density, ultra-fast charging, and long life span. Another aim is localization of supply chains, reducing import dependency with the help of domestic component suppliers. Also, the initiative will adopt eco-friendly manufacturing processes to limit carbon footprints. The agreement also proposes to skill over 500 technicians in advanced battery assembling, agile production, and quality control by 2030.

Brandworks has a solid history in power bank manufacturing and has seen impressive growth, including a 101% increase in revenue year after year. The company's focus on AI-driven automation and R&D places Brandworks at the head of the next-gen battery tech.

“By integrating DFMA and Agile Manufacturing, we are not only accelerating product development but also ensuring that our lithium-ion solutions are both sustainable and globally competitive. Lithium-ion technology is pivotal to India’s energy future, and our expertise in scalable, hi-tech manufacturing will help democratize access to world-class battery solutions”, said Nikita Kumawat, Managing Director, Brandworks.

Established in 2017, Brandworks has become a leading electronics manufacturer in India with more than 40 revered home-gown electronics brands to boast. Based on its 210,000 sq. ft. plant in Mumbai, the company has 45 production lines that muster over 500,000 units per month. Brandworks lives sustainability and skill development-promises the commissioning of a dedicated battery-manufacturing unit by 2030 targeting a production capacity of mega watt hours.

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