Ipsos is happy to announce the purchase of Xperiti, a start-up with operations in the US, Israel, and the Philippines that specialises in business-to-business (B2B) research.
The online platform of Xperiti uses AI technology to hire specialists from over 90 industries and 130 countries in real-time, enabling customers to swiftly and effectively surface subject-matter expertise. By establishing a sizable, international B2B Expert Insights Platform, this acquisition will significantly increase Ipsos' efficiency, speed for hiring experts, scale and optimise its B2B research capabilities, and grow into adjacent products.
Yadin Soffer, Xperiti CEO and Founder says, "Our platform's capability to recruit experts in real-time, powered by scraping and natural language processing (NLP) technology, combined with Ipsos global scale and research capabilities, will allow us to redefine how B2B research is collected and analyzed."
Ben Page, Ipsos CEO, stated, "B2B is one of the largest and fastest-growing sub-sectors in market research due to ongoing investments in the digital transformation. With Xperiti's technology and expertise, we will meet the growing demand for large-scale, scientifically rigorous and fast B2B research."
The platform from Xperiti gives users access to calls with distinctive industry specialists. The calls are transcribed by Xperiti using speech-to-text software, and natural language processing is used to return actionable insights in the form of call summaries, analytics, and expert consensus.
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