Material Bolster Strategic Alliance with Acquia To Enhance Digital Transformation

CIOTechOutlook Team | Thursday, 11 May 2023, 03:04 IST

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The open-source digital experience firm Acquia and Material, a leader in customer experience transformation that combines data and technology to speed engagement and growth, are pleased to announce their stronger relationship.
 
Srijan, a prominent international digital engineering company, was bought by Material in September 2022, gaining Srijan's longstanding partnership with Acquia as a preferred partner since 2019. Srijan will proudly possess Drupal Cloud and DXP Practise certifications with Acquia's market-leading CMS, CDP, and DAM technologies now that it is a member of the Material family.
 
Beginning on June 8th, Material and Acquia will co-host a webinar to showcase recent work that has helped clients achieve increased brand consistency and campaign efficiency, eventually leading to a higher ROI. This webinar will serve as the official launch of the reinforced collaboration.
 
“Bringing Srijan’s strong relationship with Acquia to Material brings great added value to our clients, allowing us to offer this technical expertise as an important, expanded capability that will help facilitate transformative outcome-led and insight-driven client and customer experiences,” said Rajdeep Endow, chief transformation officer of Material.
 
Dries Buytaert, co-founder, chief technology officer, and chief strategy officer at Acquia and creator of Drupal added, “Srijan has long been a top contributor to Drupal and recognized for its deep expertise creating digital experiences based on open technologies. Now, we’re pleased to bring the strong and collaborative relationship to Material clients, and to extend it beyond Drupal-based solutions to include our market-leading digital asset management system and customer data platform.”
 
The partnership between Material and Acquia gives clients of Material the chance to seamlessly include Acquia's top-notch technology while utilising Material's extensive human understanding, data, and insights. Together, the two businesses will provide clients and customers with a comprehensive, outcome-driven digital transformation experience, powered by cutting-edge technologies and data.
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