McDonald's discloses its business policy for 2021, to introduce more tech-based revolution

CIOReviewIndia Team | Thursday, 11 February 2021, 10:42 IST

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mc DonaldsTo the addition of business policy, Mc Donalds India -- North and East is looking at technology, restaurant remaking and menu innovation to drive better customer experience and engagement in 2021 and further than.

The company has accomplished 25 years of its operation in India. It opened its first restaurant in Basant Lok, New Delhi in 1996.

Sanjeev Agrawal, Chairman and Developmental Licensee, Connaught Plaza Restaurants that owns Mc Donald's India - North and East, said: "The Indian QSR segment is a very exciting and dynamic space offering huge opportunities for growth. We are very optimistic about 2021, and have aggressive investment plans with exciting projects in the pipeline in the North and East region this year."

"Digital technology was already transforming the industry before Covid-19, and now it has turbo-charged the penetration of technology. At a time when customers are careful about their safety, our focus on providing convenience with technology, best in class safety measures and value-for-money proposition offers an optimistic growth trajectory for the brand in the region," he added.

India's QSR segment accounts for nearly 5 per cent of the overall Rs 4.23 lakh crore business of food services, according to NRAI India Food Services Report 2019.

According to the plans to accelerate its revolution journey, the brand will carry on to introduce more tech-based innovations and its globally successful digital possessions in 2021 along with remaking plans for restaurants to impel growth and deeper customer engagement

Moreover, the company will improve its menu with new menu items as per the Indian taste palate, as it has been doing with some of its recent launches such as Double Patty Burgers, Dosa Masala Burger, Chicken McGrill, Piri-Piri Fries among others.

McDonald's India -- North and East has inaugurated the Global 'Safety+' programme which includes nearly fifty plus process changes in the restaurant operations. Safety+ is a Global system of enhanced hygiene and safety practices.

 

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