Royal Jordanian Airlines widens technology agreement with tech provider Sabre

CIOTechOutlook Team | Tuesday, 28 February 2023, 03:38 IST

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Sabre Corporation, a leading software and technology provider that powers the global travel industry, and Royal Jordanian Airlines, the Kingdom of Jordan's national carrier, announced the renewal and expansion of a long-term distribution and technology agreement to continue distributing the carrier's content through Sabre's global distribution system (GDS) and to use Sabre's leading technology to achieve the carrier's strategic goals.
 
Royal Jordanian will continue to provide its material to the broad network of travel agents and organisations worldwide connected to Sabre's GDS under the enlarged deal. In addition, the airline will implement a suite of Sabre-leading technology, including Dynamic availability, Fares Manager, and Fares Optimizer. Use of these solutions can assist Royal Jordanian Airlines in transitioning to a more flexible and modern environment while also helping its growth.
 
"We have ambitious plans to double our fleet and operations within the coming 3-5 years and to position Royal Jordanian as the carrier of choice connecting Jordan and Levant with the world," said Karim Makhlouf, chief commercial officer, Royal Jordanian.  "Our extended technology partnership with Sabre will help us deploy the most robust and advanced technology to enable our growth plans, help us drive profitability and improve our efficiency while staying on top of today's ever-changing airline landscape. We are excited to continue partnering with Sabre at this exciting time."
 
By integrating shopping data, automating fare changes, and providing dynamic pricing capabilities to create recommendations that assist drive incremental revenue opportunities, Dynamic Availability enables airlines to achieve better control of their pricing position. Fares Manager and Fares Optimizer, on the other hand, integrate end-to-end automation and intelligence into airline pricing in order to boost analyst productivity and revenue prospects.
 
"As a key building block for personalized retailing, our dynamic pricing engine enables airlines to optimize availability at scale and unlock greater value by maximizing revenue," said Darren Rickey, senior vice president, airline sales, Sabre Travel Solutions. " We are thrilled to expand our long-standing relationship with Royal Jordanian, one of the forward-thinking airlines in the Middle East region and help them deploy some of the industry-leading technology that brings broader possibilities and insightful information about their guests, so they can remain competitive and succeed in this ever-evolving industry."
 
Sabre provides technology and consulting services to over 225 airlines, including the majority of the world's largest. Sabre's comprehensive range of flexible and scalable software solutions enables airlines to operate as they see fit and adapt to changing needs and requirements. The majority of the world's largest carriers currently use Sabre technology to handle their most pressing challenges: growing revenue, lowering expenses, and providing a better travel experience.
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