cioreviewindia Team | Thursday, 01 April 2021, 12:51 IST
As the new digital marketing strategies have gained popularity in recent years, most business marketers often overlook the importance of email marketing, which is a bad marketing practice.
Using the right email marketing platform and email marketing strategy, a business can connect with its targeted audience in a personalized way and increase sales at a minimal cost.
Email can be tailored to customer behaviors so that every communication is relevant to their interest. According to Oberlo, 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention.
As a business owner, you can cover topics like changes in your company, success stories, request feedback from your customer – this list is virtually endless. With 2.8 billion users, email isn’t going anywhere.
What is Email Marketing?
Email Marketing is one of the best digital marketing strategies to increase brand awareness, including sending emails to prospects and customers. Despite the growth of social media and spam email (which is a lousy marketing strategy), email persists to be the most effective way to sustain leads and boost customer loyalty.
But, why email marketing?
Top 7 Tips for Successful Email Marketing Campaigns
Finally, you have decided to implement email marketing in your marketing strategy but don’t know where to start? Here are seven tips for successful email marketing campaigns.
1)Build A Robust Email Marketing Plan
First and foremost, planning before execution is crucial. You can start with understanding your audience and segment them based on their relevant interests. Market segmentation can be done by segmenting the audience by age group, geographic location, education level, job profile, industry, and interactions with past campaigns.
How you segment your email list totally depends on your business needs and customers.
2)Personalize Your Emails
Research states that customers love not being hit by just sales emails and finding personalized and engaging ones. Most people misinterpreted the meaning of the word ‘personalization,’ and they relate it to addressing a subscriber by name. While that is a part of it, there’s more to personalization, such as:
To successfully send personalized emails, you need to have a solid strategy for collecting appropriate data from your customers. Also, you can use the SMTP relay service to send bulk emails to your prospects and customers.
3)Include Links & CTAs
The primary aim of sending emails is to increase traffic to a site or a specific landing page. No clicks mean no customers – simple as that. So, to increase web traffic, you should include relevant links or call-to-action in your email campaign so that a user can take action.
Always try to add visually attractive buttons with text that allow users to interact (e.g., Find out more! Download Now! Visit Today! etc.).
4)Design Your Emails Beautifully
You might have heard this phrase, ‘The first impression is the last impression.’ This phrase also applies to email marketing campaigns. You need to design your emails in such a way that it encourages users to click on your mail and take action. To make your email more engaging, follow the below points:
5)A/B Test Your Emails
A/B testing is a must. Before you send your mails to your customers or prospects, always test essential elements in your emails to help you improve your campaigns. Ideally, you will see them on Outlook.com, Gmail, Yahoo, and different mobile devices before finalizing your mails.
Lastly, ensure that all your links work and any personalization shortcodes aren’t losing. By chance, if anything goes wrong in your email, a prospect or a customer may consider you as ‘unprofessional.’
6)Make It Easy to Unsubscribe
Give your users an opportunity to opt-out from your email list when they don’t want to hear from you anymore. It simply means cutting off the conversation. Making it easy for them to remove their name from your list is a good practice. Otherwise, they’ll flag your emails as spam, which can cause several problems in the future.
7)Track Your Email Performance
Keep an eye on your email campaign, like how many email addresses were undeliverable or what time of the day people open their email lists. These data will tell you a lot about your email’s performance. You can use Google Analytics to track your email performance.
Conclusion
Besides all the points we mentioned above, the most important one is to provide value to your customers and prospects. Undoubtedly, without having a proper strategy and plan, becoming successful in email marketing can be challenging.
A good email marketing plan can help your business to increase conversions and boost revenue. Still not convinced? Leverage it and reap its benefits.
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