TCS and Sydney Marathon Partner for Advanced Technology

CIOTechOutlook Team | Wednesday, 03 July 2024, 03:16 IST

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Tata Consultancy Services (TCS), India's largest IT services provider, has announced a five-year title sponsorship agreement with the Sydney Marathon, Australia's largest marathon.
 
“In a five-year partnership, TCS will aid the newly rebranded TCS Sydney Marathon to adopt advanced technologies, become more sustainable and support its candidature as an Abbott World Marathon Major,” the Tata subsidiary said in a statement.
 
The TCS Sydney Marathon is part of a wider running event series that includes four World Marathon Major races in New York, London, Chicago, and Boston, as well as marathons in Amsterdam, Mumbai, Singapore, and Toronto. TCS today supports 14 global running events, which attract over 600,000 participants.
 
The Sydney Marathon, originally known as The Host City Marathon, was run on April 30, 2000, as a test event for the Sydney 2000 Olympic Games. Since then, it has been conducted every September, attracting over 40,000 runners from more than 100 countries.
 
Among the gorgeous marathon courses that take in historic locations such as the Sydney Harbour Bridge and the Sydney Opera House, the event includes three races and has collected over $26.5 million for charitable organizations since its start. This year's marathon will take held on September 15, 2024.
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