Asia's top big data firm, Vpon Big Data Group (Vpon), and VIOOH, the world's leading supply-side platform for high-quality digital out-of-home advertising, have formed a strategic alliance. The "InVnity" mobile data and AI creative technologies from Vpon, as well as the programmatic global inventory of VIOOH, are both utilised in this cooperation.
Through programmatic buying and advertising images produced by "InVnity" artificial intelligence for various target audiences, the alliance enables marketers to display their content on a particular day or during a certain time period.
Vpon, a global big data expert, has access to over 900 million mobile devices monthly, holds a tonne of information on mobile devices, and has excellent media resources in the Asia-Pacific area. Recently, the AI visual creative generator "InVnity" was successfully built by Vpon. Based on user device tags like age, location, and preferences, the AI system may automatically provide original advertising content.
Each ad's language and image is developed particularly for a separate audience to better target and personalise how the marketer conveys its message to each potential buyer. Vpon is enriching and will keep enriching "InVnity" and its machine learning using big data through an extensive data collection infrastructure.
The leading premium digital out-of-home advertising supply platform in the world, VIOOH now serves 19 regions internationally. VIOOH is changing the out-of-home (OOH) business through programmatic functionalities and data support, guided by a team of professionals in digital out-of-home advertising and programmatic technology.
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