TomTom Ink Pact with Microsoft To Offer Location Technology

CIOTechOutlook Team | Monday, 15 July 2024, 10:54 IST

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TomTom, the expert in location technology, revealed that it is strengthening and expanding its partnership with Microsoft. TomTom's maps and traffic information will be used for location-based services in Microsoft's solutions, benefiting millions of individuals and groups every day. The companies will collaborate on introducing AI-enhanced products to the market. 
 
The revised deal demonstrates the joint dedication of TomTom and Microsoft to providing advanced location technology to both businesses and consumers. TomTom enhances Azure Maps, allowing businesses and developers to integrate advanced mapping and location features into a variety of solutions, from spatial analytics to IoT and asset tracking, using the Azure cloud platform. TomTom's location technology is utilized in Microsoft's own products as well. Bing, Microsoft Power BI, Microsoft 365, and other products rely on TomTom’s maps and services for their location-based functions due to the use of AI technology.
 
TomTom and Microsoft will work together on product innovation by combining Microsoft's expertise in AI with TomTom's vast experience in location technology to create AI-driven solutions for automotive, logistics, and mobility sectors, thus enhancing their joint success. The companies will work together to pursue market strategies, assist customers to succeed, and provide expert advice.
 
“We are excited to strengthen our relationship with Microsoft. Microsoft is already rolling out TomTom’s Traffic, based on our new TomTom Orbis Maps, and we look forward to further supporting them with the freshest and most accurate location data,” said Harold Goddijn, Chief Executive Officer, TomTom. “Through this collaboration, we will create innovative, AI-based products that are set to deliver customer value.”
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