Vodafone Idea (Vi), one of India's
main telecom operators, and Team Vitality, an internationally acclaimed esports organization located in Paris, have announced a long-term partnership to strengthen
India's esports ecosystem. The two brands hope to generate chances and visibility for esports fans and gaming lovers alike through this first-of-its-kind relationship.
The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences at a never-seen-before scale. This will enable Vi customers to participate in esports and allow exclusive access to some of the popular Team Vitality tournaments and teams. This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities, as per business wire.
Vi is well-known for its significant presence in the
mobile gaming industry, providing consumers with a diverse selection of hyper casual mobile games via Vi gaming on Vi App. Vi hopes to expand its focus on esports in India through this partnership with Team Vitality.
Commenting on the association, Avneesh Khosla, CMO, Vi said, “Gaming has always been our strategic focus area and we have continuously strived to strengthen our gaming portfolio with right partnerships and relevant offerings. Over the last few years, esports has revolutionized the
mobile gaming arena especially with younger audiences, and hence, deepening our focus in this space was a natural progression for Vi Games. We are excited to partner with one of the leading esports organizations of the world - Team Vitality. Together, we aim to drive and democratize access to the esports ecosystem in India. In the coming months, we will introduce some exciting esports and other youth-centric content for our consumers to experience.”
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