VTEX Teams Up with Vinculum To Promote Customer Experience in India

CIOTechOutlook Team | Tuesday, 05 September 2023, 04:27 IST

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The worldwide business digital commerce platform established a strategic alliance with Vinculum, a major global software firm that enables omnichannel retailing and is trusted by 1,000+ companies in 30 countries. The primary goal of this collaboration is to provide businesses with access to world-class technology and services, allowing them to thrive in the extremely competitive and tough digital commerce sector. 
 
With VTEX's proven track record of delivering a composable and complete commerce platform and Vinculum's expertise in assisting brands and retailers to easily scale, reach, and delight customers, this collaboration will provide enterprise brands and retailers with a unique pragmatic composability approach that will help them modernize their stack while lowering maintenance costs. Merchants may provide their customers with a superior shopping experience that meets all of their expectations by effortlessly connecting VTEX's platform with Vinculum's product syndication and order orchestration capabilities.
 
Vinculum, founded in 2007, has earned a reputation for providing cutting-edge technological solutions that enable brands and merchants to achieve quick commercial growth. Vinculum has proven to be a trusted partner for organizations seeking simplified operations and increased customer happiness, with a particular emphasis on D2C, omnichannel commerce and supply chain optimization, automated catalog listing, product information management, and payment reconciliation.  
 
"We are thrilled with our integration with VTEX, a leader in digital commerce with an important global presence. This partnership will benefit many of our conjoint customers and assist them with best-in-class products catering to India, Asia Pacific and Middle East," said Venkat Nott, Founder & CEO at Vinculum. "Leveraging VTEX's cutting-edge low-code and MACH technology, combined with our innovative supply chain solutions, this collaboration is set to revolutionize customer experiences, optimize digital storefronts, and streamline order management, delivering an unparalleled end-to-end journey for businesses in the ever-evolving ecommerce landscape."
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