GCN Group Teams Up With TechTorch To Build Global Sales Network

CIOTechOutlook Team | Friday, 28 April 2023, 03:24 IST

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The largest B2B channel network of regional IT distributors, GCN Group, and a pioneer in intelligent sales enablement, TechTorch, have announced a strategic alliance to create the biggest global digital tech sales network.
 
The agreement will bring together TechTorch's cutting-edge approach to empowering sales teams with the proper information and tools to offer and deliver technology and professional services with GCN Group's expertise in managing and optimising a worldwide network of vendors, distributors, and local resellers. With the help of the united company, technology vendors will be able to deliver all different kinds of technologies and projects to a network of more than 100,000 fully functional resellers.
 
GCN Group is a top B2B channel network of regional IT distributors with operations in over 50 nations. In addition to providing value-added services and support to help their partners build their companies through KATY Platform, they specialise in managing and optimising a global network of distributors, local resellers, and vendors. GCN Group wants to be a dependable partner for technology providers aiming to go global with a focus on innovation and customer satisfaction.
 
TechTorch, a top supplier of intelligent sales enablement software for technology providers, is based in Silicon Valley. Their cutting-edge platform gives sales teams the resources and knowledge they need to successfully market, deliver, and use technology and professional services, leading to faster and more effective deal closes. TechTorch is committed to assisting technology companies improve customer engagement, increase sales productivity, and increase revenue.
 
"This is the era of resellers. Technology vendors' ability to expand globally requires access to local distributors and resellers that understand the needs, culture and ways of working of their clients", said Miquel Rey, CEO & Founder at GCN Group. "The partnership between TechTorch and GCN Group will allow vendors to digitally enable local resellers to better sell and deliver complex tech projects."
 
"We are very excited about the partnership with GCN Group and the huge value it will bring to our customers", said Jordi Moncada, CEO at TechTorch. "GCN Group gives our tech customers the ability to reach thousands of resellers; TechTorch sales enablement platform allows vendors to empower local sales teams to customize each tech sale to their customer needs."
 
The relationship between GCN Group and TechTorch is anticipated to have a substantial impact on the digital technology sector, making it easier and more effective for tech vendors to access new clients and markets. 
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