The conversational AI company Master of Code Global and the sustainable flower delivery service BloomsyBox have joined forces with Infobip, a global communications company that reaches more than 70% of mobile phones worldwide, to create a special generative AI experience just in time for Mother's Day.
The activation gives users the chance to win a gorgeous arrangement of flowers worth $50 USD while interacting with a specially trained chatbot that creates personalised cards for mum on her special day using a technique similar to ChatGPT.
Users will be asked five questions each day to keep them interested in the experience, and the first 150 users who properly respond to all of the questions will win a free bouquet. A coupon voucher for a discount on a bouquet purchase will be given to customers who do not win a bouquet.
“We're thrilled to announce our partnership with Infobip, which allows our users to experience gift-giving like never before,” said Juan Palacio, CEO of BloomsyBox. “By combining Infobip's expertise in creating personalized customer experiences with our own focus on customer satisfaction, we're confident that we're taking the first step towards a safe and enjoyable way to harness AI technology.”
This activation is the first time "Decision Based Intelligence" (DBI) will be used for an e-commerce oriented experience as well as one of the first instances ChatGPT-like technology has been deployed by a brand to engage its consumers. By hiring and training AI chatbots to represent a brand to maximise safety and control, DBI, a concept developed by Infobip, delivers safety and control in the AI domain.
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