Revolutionizing Gaming with Innovation and Consumer-Centric Strategy By Aditya Babbar, Senior Director and Head of Product & Marketing at Samsung

Revolutionizing Gaming with Innovation and Consumer-Centric Strategy

Aditya Babbar, Senior Director and Head of Product & Marketing at Samsung

Aditya Babbar, Senior Director and Head of Product & Marketing at Samsung in interaction with CIOTechOutlook at the ‘unveiling of Galaxy AI and redefine the Future of innovation’ shared his views on the key trends shaping the future of the consumer electronics market, particularly in smartphones and wearable technology and more.

In the present quickly developing computerized scene, we are seeing huge patterns forming the manner in which individuals collaborate with innovation, especially in the smartphone industry. One of the most conspicuous patterns is the outstanding development of online content. As individuals progressively consume online content, the volume of content being made has additionally flooded. This shift has prompted a wonderful ascent in digitalization, impacting different parts of online commitment, including learning, content creation, and gaming.

The web has turned into a strong stage for training, imagination, and diversion. Countless people currently depend on web-based assets for learning, while others are effectively contributing by making content for assorted crowds. Simultaneously, gaming has arrived at exceptional levels, further featuring the powerful idea of computerized commitment. These patterns highlight the significance of adjusting to the advancing requirements of customers in the computerized period.

Perceiving these movements, we have decisively planned drives to associate with shoppers and backing their advanced excursions. Our methodology revolves around four key projects custom-fitted to various parts of online commitment. So, we have a program called Learn with Galaxy. Then we have various other programs such as Galaxy Empower, Galaxy Gamers and Galaxy Creators. So, those are the trends we see and we work with these creators to see the device and learn what is needed more, how we can really be at the forefront of solving those problems and empowering the consumers.

Maintaining a competitive edge in a highly saturated & innovative environment

We stay closely connected to our consumers, always keeping our ears to the ground to understand their evolving needs and preferences.

We believe that our biggest competitor is ourselves. This mindset drives us to continuously push boundaries, innovate, and prove our capabilities. Our goal is not just to lead the industry but to empower consumers by putting the power directly in their hands.

Every decision we make is centred around the consumer. They are at the heart of everything we do, guiding our strategies and innovations. This consumer-first approach forms the foundation of our most important pillar - meaningful innovation.

For us, innovation is not just about introducing new technology; it is about creating solutions that enable consumers to achieve more, explore new possibilities, and enhance their daily experiences. Our commitment is to develop innovations that truly add value, making technology more accessible, intuitive, and impactful for everyone.

Shaping the future of mobile and immersive gaming experiences

The Play Galaxy Cup is something that is very close to my heart. It was established nearly two years ago with the vision of building a strong connection with the gaming community. While many recognize the branding of the Play Galaxy Cup, the essence of the word "Play" holds significant meaning within the company.

Each letter in PLAY represents a core pillar of our gaming strategy:

P – Preferred Gaming Device: Ensuring that our devices offer the best-in-class gaming experience, optimized for performance, display, and responsiveness.

L – Leveraged Ecosystem: Seamlessly integrating our gaming solutions across our multiple products to enhance the overall gaming experience.

A – Across Touchpoints: Expanding our gaming innovations across various consumer devices, making gaming more accessible and immersive.

Y – Year-Long: Committing to sustained engagement with the gaming community through continuous innovation, events, and partnerships.

Our Play Galaxy initiative extends far beyond just smartphones. It encompasses a wide range of devices, including tablets, laptops, and earbuds, ensuring a comprehensive gaming experience. Tablets offer a larger, immersive screen for gaming, laptops deliver high-performance gameplay, and our Galaxy Buds provide high-quality, low-latency audio - crucial for gamers who rely on seamless sound for competitive play.

This deeply integrated program is designed to connect with gamers across various devices and touchpoints, ensuring that we stay at the forefront of gaming innovation. Through Play Galaxy, we are not just supporting the gaming community; we are actively shaping the future of mobile and immersive gaming experiences.

Lastly, I would like to emphasize a heartfelt thank you to our consumers and our gaming community. Their passion, support as well as feedback have continuously pushed us to innovate and improve every single day. We truly believe that what we have created with the Galaxy S25 will redefine the experience, and we are excited for everyone to explore and enjoy it. Lastly, a big thank you to our users for being a part of this journey.