Bricks & Pixels: Helping Businesses Enhance their Customer Experience with the Power of AR/VR
Of late, the real estate sector is whole- heartedly embra- cing cutting-edge techno- logies like AR/VR due to the myriad of benefits they offer to businesses in terms of enhancing their custo- mer experience. As a result, the demand for effective AR/VR solutions is at an all-time high lately, wherein a Gold Sachs recent report even predicts these immersive technologies to comprise around $80 billion of the overall global real estate by 2025. Standing at the forefront of the revolution of these immersive technologies within the real estate realm is Bricks & Pixels. Based in Noida, Bricks & Pixels was founded in 2019 by Saahil Mohan (CEO) with a vision to revolutionize the way businesses engage with their customers by leveraging AR/VR to create unforgettable digital experiences that inspire and amaze the users. Focused primarily on the real estate sector, key services that the company provides include Windows VR Application Development, AR Application Development, Web-based VR Application Development, Mobile Application Development and more.
Bricks & Pixels first understands the customer’s requirement and develops a customized experience based on their budget constraints, target audience, the kind of space they intend to use it and many other factors. Later, the company recommends a suitable hardware to be used and whether to opt for webor mobile-based experience. Based on their choice, it then provides them with a budget quotation of how much the overall setup would cost, and upon approval, proceeds with the development of the solution. Most importantly, since most people still aren’t familiar with AR/VR, it provides lifetime technical support to its clients.
“Unlike other AR/VR companies where the founder isn’t the actual developer, I have a decade of experience of working with numerous AR/VR companies which has helped me have a clear understanding of various functions & processes. This has been one of the key USPs that sets us ahead in the market. As one of the very few companies focusing solely on real estate, we are not only striving to solve their key pain points, but also have built-up a huge library of assets that enables us to provide new clients with highly cost-effective services as can readily utilize our existing assets and codes”, explains Saahil.
Till date, Bricks & Pixels has successfully delivered 200+ top-notch quality projects for clients across India and abroad in US, Canada and GCC, where AR/VR is already a well-recognized and thriving sector. The company’s in-house R&D team is currently working on integrating an AI avatar into the VR experience through which users can get their queries resolved within the experience itself by asking simple questions or verbal commands; for instance, asking about the size of a room, kitchen or countertop, or even asking it to take them to a particular place in the property. Further, the team is also developing a web-based platform which would enable users to view the entire VR experience within through their smartphones itself without the need for any high-end VR headset.
“With Apple, Samsung and HTC foraying into AR/VR, the future is bound to have an even more penetration of AR/VR into the smartphones. To cater to this increasing demand, we will be expanding our workforce and leverage AI on a larger scale to create cost effective solutions that can be easily scaled using simple prompts. Further, we even plan to foray our services into other verticals such as automotive as well”, concludes Saahil.
Client-centricity is at the core of Bricks & Pixels, wherein it first understands the customer’s requirement & develops a customized experience based on their budget
Till date, Bricks & Pixels has successfully delivered 200+ top-notch quality projects for clients across India and abroad in US, Canada and GCC, where AR/VR is already a well-recognized and thriving sector. The company’s in-house R&D team is currently working on integrating an AI avatar into the VR experience through which users can get their queries resolved within the experience itself by asking simple questions or verbal commands; for instance, asking about the size of a room, kitchen or countertop, or even asking it to take them to a particular place in the property. Further, the team is also developing a web-based platform which would enable users to view the entire VR experience within through their smartphones itself without the need for any high-end VR headset.
“With Apple, Samsung and HTC foraying into AR/VR, the future is bound to have an even more penetration of AR/VR into the smartphones. To cater to this increasing demand, we will be expanding our workforce and leverage AI on a larger scale to create cost effective solutions that can be easily scaled using simple prompts. Further, we even plan to foray our services into other verticals such as automotive as well”, concludes Saahil.
