Parfois chooses DXC Technology as Data Intelligence partner to Boost CX

DXC Technology has been selected by the Parfois Group, to further improve and enhance the experience of customers by giving personalized recommendations based on data-driven insights. With more than 1,000 stores in 67 countries and a steadily growing online sales platform, it became one of the largest Portuguese brands in the competitive international fashion market. Now it is reinforcing its pledge to innovation by collaborating with DXC.

This partnership stems from the fundamentally important Data Intelligence strategy driven by the group, involving the use of data-driven insights to further develop and personalize the shopping experience and offer matching relevant products that meet the preferences of its customers. DXC will develop the Snowflake data platform to deliver recommendations for operational efficiency and data-driven insights for transforming customer experience.

This solution will allow Parfois to analyze its customers through predictive AI models using near-real-time data; for instance, through dashboards with performance metrics, alerts, and insights on customer behavior available to people in charge of Parfois' decisions.

"From the implementation of an analytics platform, through data engineering, to the development of artificial intelligence models and business intelligence dashboards, our partnership with Parfois is all about client centricity – something we are passionate about at DXC," said Nuno Moura Pinheiro, Head of Data & AI at DXC Technology in Portugal. "It is a privilege to contribute to the differentiation of this prestigious Portuguese brand, providing leaders with the insights they need to make timely and informed decisions."