Fobi AI Inks Data License Agreement with Phillips Brewing & Malting Co. To Offer Enhanced Data

CIOTechOutlook Team | Thursday, 03 August 2023, 03:39 IST

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Fobi AI Inc., a pioneer in the field of leveraging AI and data intelligence to facilitate digital transformation, is happy to announce that Phillips Brewing & Malting Co. has agreed to a data license. A fully automated data intelligence solution with real-time analytics, insights, and forecasting capabilities at the level of liquor retail stores as well as the first-of-its-kind industry-level performance and positioning insights will be made available to Phillips Brewing as a result of the data license agreement. Through the monthly license fees associated with this agreement, Fobi will make money.
 
Breweries frequently stock more inventory or ship more goods without fully understanding what that looks like on a transactional level since they have limited insight into the movement of activity for their shipping data in the past. In accordance with the terms of the new contract, Fobi will offer Phillips Brewing a sophisticated analytics platform to aid in the brewery's understanding of its operations, particularly in relation to the performance of private liquor stores (by SKU), the company's market share among local breweries, and the British Columbia beer industry as a whole.
 
Phillips Brewing will be able to create thorough client profiles using Fobi's custom dashboard based on multiple variables, such as demographics, purchase history, and spending patterns, to better cater to its customers' tastes and spot developing market trends. Additionally, Phillips Brewing will have more visibility into how customers' baskets are put together, showing the most well-liked product combinations and additional companies that Phillips Brewing consumers commonly use or buy from. With the use of this information, the brewery may be able to identify new options that will spur its growth and success, such as potential joint ventures or collaborations with the most well-known companies both inside and outside the craft beer industry.
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