| |May 20178CIOReviewBy Anand Sahay, CEO, Xebia Indiaigital transformation is no longer a choice; it's a new way of doing business. Digital transformation has become imperative and is compelling organizations to embrace it to deliver high-value experiences. The Harvard Business Review report, The Digital Transformation of Business, demonstrates how leading organizations are getting creative with cloud, mobile, social and big data. Microsoft has invested heavily on "Mobile-first, Cloud-first world" strategy. It has been successful in executing the strategy year after year. Every new product or service is related to this key strategy. Thus, organizations can confidently rely on Microsoft's products, technologies, and experiences to succeed in the Digital Transformation journey. To realize their mission in mobile-first, cloud-first world, Microsoft boldly innovates in three key areas:· Create personal computing: In the coming years, personal computing will become ubiquitous. Whether they are about the explosion of sensors, intelligent screens (small and large), or the emergence of smart devices like HoloLens that mix digital content and real world experience. These will become an everyday part of our life.· Reinvent productivity and processes: Help in reclaim time by shifting focus to the things that matter most to businesses and organizations. · Build an intelligent cloud platform: Today, data is the currency. An organization's ability to convert data assets into intelligence can yield appropriate actions.Today, organizations who are ready to embrace Digital Transformation think ahead of individual solutions like CRM, ERP or Office automation DDigital Transformation Is No Longer a Choice, It's a New Way of Doing Business IN MY OPINIONFor decades, organizations have invested in technologies to innovate and maximize their value from investments. In the Digital Disruption era, organizations use technology to transform the way they interact with their customers, what they sell, how they optimize businesses and how their employees work and make decisions. Digital Disruption is the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. And, one of the sources that has fuelled Digital Disruption is the increased use of mobile devices.solutions. They think about systems of intelligence. Systems of intelligence have feedback loops that help turn data into actionable insights. Digital Transformation approach toward systems of intelligence focuses on:· Engaging with customers· Empowering the employees· Optimizing the operations· Transform and reinvent products and/or business models.Microsoft's ambitions for digital transformation have led to various feature rich products and services for each focus area of transformation. Let's explore those in the next section.Engage customersMicrosoft provides digital marketing and advertising solutions, helping Anand Sahay
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