| |May 20179CIOReviewa successful digital transformation also implies structural changes in the company in terms of organizational structure, operating and business modelsmarketers to connect with their customers. Microsoft technology can update information about products, audiences, and offers in real time. They use machine learning and analytics to find new ways to boost the conversion rates.Microsoft products like Power BI, Media Services, Microsoft Social Engagement, Skype, Dynamics Marketing, Office 365, CRM Online, Azure Storage, Azure SQL DB, HD Insight and Azure Machine Learning are leading the way to help organizations engage customers at a new level.Empower employeesMicrosoft allows employees to efficiently collaborate to meet rapidly changing customer needs and expectations. Microsoft products like CRM Online, SharePoint, Skype, Dynamic AX, Azure Files, Stream Analytics, HD Storm, Azure Storage, Azure SQL DB, Data Factory, HD Insight, Azure Machine Learning and Power BI are helping organizations and employees to respond to customers' needs with improved speed.Optimize OperationsMicrosoft provides products and tools to organizations that enable information sharing, efficient resource management with agility and better process coordination. Optimized operation yields high-value realization to customers, increased sales with better margin and reduced costs.Products like Skype, Office 365, SharePoint, HD Storm, HD Insight, Microsoft Social Engagement, Stream Analytics, Azure SQL DB and Dynamic AX are leading the way to achieve optimized operations for organizations.Transform ProductsProduct development is a lengthy, costly and risk-laden process. Is there a way businesses and teams can expand their reach to customers, understand them better on how they use products and respond to changes with quick turnaround? Virtual prototyping, quick design validation are the key enablers to develop products relevant to customer needs and real-time collaboration with teams and customers.Microsoft products such as Power BI, Skype, TFS, VSTS, SharePoint, CRM Online, Office 365, Media Services, Azure CDN, Stream Analytics, HD Storm, Azure Storage, Azure SQL DB, and Azure Machine Learning are helping teams to collaborate with customers, respond to their needs and build relevant products and services. Lastly, a successful digital transformation also implies structural changes in the company in terms of organizational structure, operating and business models. Hence, internal transformation (people, reward, organization) is the key foundation of success.Digital economy enables the emergence of new sources of revenues, which is rewarding and an essence of doing business. As such, organizations and businesses should be ready to adapt themselves to a level where digital transformation becomes a new way of doing business.
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