| |December 20179CIOReviewflexibility and security while opti-mizing various processes byreducing the wastage of efforts. For instance, Knowlarity, one of the leading cloud communications technology provid-ers in South Asia, has incorporated AI into its products to guarantee 24x7 communications with custom-ers as well as sales and pitching ef-forts. Thus, not only does it ensures that every call is attended to, thereby reducing losses; it is also able to conduct simultaneous pitching op-erations, optimizing the use of the communicative framework.Personalized Communications- Attending to every customer or cre-ating more customers, which is a fundamental choice every business has to make. With AI, however, this trade-off is not required as person-alized communication can be gen-erated to every customer without impacting the set number of target customers. AI, through continuous communication, automatically up-dates itself to the specific needs and demands of users, thereby maintain-ing the essential personal touch re-quired to woo customers.From the point of view of cus-tomers or users, however, the reas-surance that the AI is learning con-stantly, and hence adapting to every response from a user to facilitate future transactions, is a huge sigh of relief. Many consumers often get irritated at an IVR and yell at it to connect to someone who can actual-ly answer the query. The IVR would not give a response. But in the case of AI, it can identify your problems and the next time; remember them while communicating with you, ex-pediting the process.Customization- As already sug-gested by the name, customers like to customize. And that includes eve-rything. But earlier, while we could do nothing to stop incoherent or in-audible IVRs describing something which was difficult to understand, AI can be customized for languag-es, accent, consistency etc. which empowers the customer to create a listener rather than be compelled to listen to someone who cannot com-prehend the query asked.From Satya Nadella to Jeff Be-zos, everybody is queuing up to get the lion's share of the AI market. As entrepreneurs rush to incorporate AI into their businesses, it is impor-tant to plan its inclusion in an opera-tion rather than move in a haphaz-ard manner. Being the technology of the future, it is beneficial for any business to be AI responsive, but one should not think of it as the an-swer to everything. Rather, it should be thought of as a futuristic, game-changing technology that can only bring in the best results through ef-fective planning and guidance. As entrepreneurs rush to incorporate AI into their businesses, it is important to plan its inclusion in an operation rather than move in a haphazard mannerAjay Shrivastava
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